BETHANY WOOLF

COO | Income & Commercial Specialist

Co-Founder and COO, Bethany works alongside her husband and partner, Maurice, to build Californian Estates from a mere idea with no pre-existing contacts or clients to successful and innovative company that has more than tripled it’s growth year-on-year in rapid pace.

She brought her years of marketing, branding, publishing, new media and advertising experience to Californian Estates and crafted branding that effectively packages each listing and communicates the company’s ethos and vision. She has also created the company’s systems of marketing, messaging, workflow and client relations. Californian Estates specializes in off-market sales which means that each listing has a very proactive, personalized and targeted marketing strategy.  Bethany leads these marketing endeavors, manages the office, oversees the agent training and their career development and works side by side with Maurice to build Californian Estates into a full-service, robust and successful real estate enterprise servicing local, regional and international clients.

Bethany is also an active agent specializing in multi-family, mixed use and multi-family developments. “Los Angeles is an exciting, diverse and thriving metropolis that attracts thousands of new inhabitants each year.  As a result, LA is experiencing a severe housing shortage.  But with new City initiatives for density and large scale public transportation developments, Los Angeles is attracting investment from around the word.  This may be the most exciting time to see Los Angeles emerge as the most dynamic and progressive world-class city yet.  I am endlessly inspired by seeing multi-family and mixed use developments beautify our city but also solve real housing problems for real people in a responsible way.”

Bethany was raised in Southern California but has lived and traveled around the world.  She earned her degree (cum laude) in International Communications and a minor in French Studies from the American University of Paris. She also studied at the British Institute in Florence, Italy along the way. She began a real estate career in Southeast Asia where she met Maurice. Bethany brings a unique, perspective to her knowledge of the Los Angeles real estate market, sales and branding and is looking forward to a future in real estate provide valuable and innovative service to Californian Estates clients.