According to the National Association of Real Estate, last year alone (March 2013-2014), foreign buyers spent $92.2b in the US, with $11.6b in California alone. The majority of international buyers are all cash buyers (making your escrow quicker and easier) and tend to like well-appointed homes of higher values.
For a seller, your goal is to get the highest price for your home with an easy escrow. Therefore, the wider you cast your marketing net, the more likely you will find yourself in a position to pick the most attractive offer (with best price and terms) among many. It’s crucial to have a robust marketing campaign for local buyers as the value of this market can never be understated. However, expanding past that and also approaching the international market will afford you many great selling options.
How Can a Local Seller Find Access to the International Market?
Marketing your property to the international market is very advantageous but may also be quite difficult without the right tools or access. Californian Estates is uniquely positioned to market your company locally and internationally due to its vast network of agents and clients throughout the world. With years of working in real estate throughout Asia, Australia and Europe, Californian Estates can offer an intimate understanding of what these investors are looking for. Importantly, Californian Estates has partnered with blue-ribbon affiliates around the world who share our ethos of customer service, value and discretion. These partnership alliances expand our network of seasoned real estate professionals and international real estate companies.
We can leverage our access and relationship to give your property maximum exposure by:
- Featuring your property directly to our carefully procured database of international investors who are searching for Californian properties.
- Marketing your property with our fully systemized integrated platform of multilevel marketing programs.
- Finely crafting print ads in targeted international publications, focused digital strategies and direct marketing programs.
- Producing beautiful, visual and dynamic marketing materials that accentuates the unique qualities of your property
- Expanding your internet audience into an global audience of many millions by marketing your property on large international websites and databases in the country’s native language.
If you are a homeowner thinking of selling your home, investment or commercial property and would like to market to local and international buyers to attract the best offers, connect with Californian Estates. We will discuss a personalized strategy for you.
The Californian Estates Seller’s Guide outlines all the necessary steps for successfully selling your home and details an approach for understanding how a Comparative Market Analysis is created. Learn innovative marketing strategies to get your home sold quickly and at the best market value. The Seller’s Guide will cover easy and cost-effective steps to make your home more attractive to potential buyers as well as larger-scale strategies to make a dramatic impact that positions your home for a quick and lucrative sale.
Californian Estates has a produced a free Seller’s Guide that outlines all the necessary steps for successfully selling your home. The Seller’s Guide will cover easy and cost-effective steps to make your home more attractive to potential buyers as well as larger-scale strategies to make a dramatic impact that positions your home for a quick and lucrative sale. The Californian Estates Seller’s Guide will also cover concepts such a competitive pricing and marketing strategies to get your home sold quickly and at the best market value.